Adopting a general idea of the project to create a new urban core of the city , through distinctive urban and renewable outlet and a forum for gathering that attracts all sorts of people and especially young people in all times of the year (as Mecca draws people from all around the globe) so as to achieve a sustainable urban development. The Dafya Cultural Complex, depends on an idea on breaking the traditional block-based shopping center, an attempt to reduce the impact of the mall as a separation between the site and turn it into a connecting element through the addition of activities with the increase in the proportion of new open spaces and distribution continue to stimulate the buildings with open spaces, with a clear contrast between the various activities with the existence of complementarity among them.

PROJECT FACTS
Location: Makkah - Saudi Arabia
Project completion: 2008 Design Phase
Cost USD: 40,000,000
Site area: 126,480 m2
Total built up area: N/A
No of stories: G + 4
Building height: 50 m
Market: Cultural
Service: Architecture, landscape, interior design, execution drawings (BIM).
Client: Al Deyafa Saudi real estate business.